Simply is a complete rebrand of Plant, Grow, Eat, a Saint Lucia based organization dedicated to cultivating fresh, organic produce and building a more self sufficient, health conscious local food system. Beyond farming, the organization empowers young farmers, particularly teens, by providing education, employment, and a sense of purpose.

Our team led the full creative overhaul, including brand identity, website design, print collateral, and visual strategy. The goal was to transform the brand into something vibrant, fresh, and accessible, something that would inspire trust, increase community engagement, and national pride.

By renaming the organization to Simply, we created a more personal and emotionally resonant brand that reflects the simplicity and integrity of their mission: to plant, grow, and nourish a better future.

This rebrand was not just visual, it was purpose driven. It supports local economic growth, reduces Saint Lucia’s reliance on food imports, and fosters youth empowerment through sustainable agriculture.