Popcraft is a Chicago based DIY tufting and crafting studio that wanted a playful, animated web presence paired with a strong social media strategy to reach local audiences. I designed a fun, accessible website with a light and bubbly aesthetic while optimizing performance for fast load times. Alongside this, I managed social media campaigns that grew engagement, built community, and resulted in viral content with over 650K views—directly increasing studio bookings and awareness.

Challenge:
Popcrafts wanted a fun, animated website using stickers and gifs to reflect their playful studio vibe. However, heavy motion elements risked slowing down response times, which is critical for user experience and retention.

Insight:
Through collaboration, I identified a way to maintain a joyful and engaging aesthetic without overloading the site with motion. The solution was to emphasize bold typography, emojis, and a vibrant palette—keeping the design fun but lightweight.

Solution:
I created a warm and welcoming design system using text emojis, playful fonts, and bubbly colors that conveyed the brand’s fun identity while ensuring the website remained quick and efficient for users.