Brand-Aligned Proposal Layout
Role: Art Direction, Design, Page Layout, Information Design, Branding Application, Typography, UX for Readability, Collaboration
Software Used: InDesign, Illustrator
Collaborated closely with the Marketing Director to design a professional, brand-aligned proposal document for Thomas Engineering Group’s Traffic Engineering Services submission. The design balances technical content with clean visual hierarchy, making complex information easier to read and navigate for County reviewers. Leveraged strategic layout, typography, and spacing to enhance clarity, reduce visual fatigue, and present key qualifications, staff expertise, and project experience in an accessible, reader-friendly format. The design supports the firm’s identity while reinforcing credibility and professionalism in competitive proposal submissions.